Funnels... What do you think of re that word? Does your mind take you to the kitchen or the...
Marketing You and Your Books
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The Value of Your Intellectual Property: Setting Better Boundaries
Is your generosity sending you broke because your friends and family don't know what you do, or...
What are your best publishing options?
What's The Best Option? In order to really understand your best options for your book, you need to...
The Importance of Amazon Best-Seller Status
The Importance of Amazon Best-Seller Status. Over the weekend, I got busy with a colleague’s book and we worked out a strategy for her to rise up from number 1-gazillienth to Number 1 Best Seller status on Amazon.
The Value of Credibility
The Value of Credibility as an Author Amazon is still one of the Holy Grails of lists to get your book on. It’s a massive credibility booster as an author because most readers do not know these strategies and the marketing efforts behind getting results. They assume...
Common Mistakes Authors Make: Not thinking about who their readers are
Up until only a dozen or so years ago, in terms of author marketing it was OK to focus on going wide… who’s the general target market
The Value of Linked In For Authors
Deciding about social media to promote your book can be challenging but Linked In for Authors is an extremely positive option, and Adam Houlahan talks with Dixie from Indie Experts about why that is, and what you can do to enhance your Linked In use as an author.
Publishing 3.0 … here’s the lowdown!
I see a wonderful connection between what’s written and what’s spoken about – and both need to intersect beautifully if you’re working in Non-Fiction. Because unlike a work of fiction, where there are colourful characters and intrigue that might draw a reader in and turn them into a big fan seeking more, Non Fiction is often a one book event, but one that has a very long (commercial) tail if the content is extended well. And if you’re going to do anything in Publishing 3.0, quality of content, production, and marketing is absolutely critical.
How Author Support Can Make a Difference – starting with supporting each other
The authors we work with are non-fiction specialists, and the majority of whom speak professionally or conduct training as part of their business. For them, books are part of their marketing collateral. In some cases they act as an extended business card, and for others, a giveaway or product to sell. What ever reason you […]
Publishing a Book is Like Having a Baby
For all parents who have been through that final stage of pregnancy and the birth of a child, you know that sometimes it’s a matter of things not always going to plan. Then finally, jubilation at the arrival of that new life, and the pain and anguish of the delivery...