Who are we?

We’re all about the Before, During and AFTER you write produce and publish a non-fiction book, so let’s start with this:

If you are self publishing a non-fiction book…

there’s a few things you need to consider

A lot of companies out there talk about how easy and quick it is to write and publish a non-fiction book. And they are right – it’s easy. It’s easier than ever before to record, write, or pay someone else to create a work of fiction or non-fiction, upload it to Amazon, and start collecting royalties.

We’re not here to dispute that.

However, if you have arrived at the idea of writing and self-publishing a book to position yourself as an absolute expert and authority in your field, then you need to be on a whole different level. If you’re building a house, you can start with a general plan but to stand out from the rest of the street, its best to work with an architect.

We’re not here to throw a book together and then just walk away.

If you want to establish yourself as an expert, game changer or thought leader in this world over-populated by ‘gurus’, you will need far more than a simple publishing opportunity. You need an extraordinary and dynamic team – one that covers far more than just the writing and publishing angles.

Because from our point of view, it’s not just about the book!

The book is the start of how to pull together your whole marketing ecosystem if you’re serious about being a recognised authority in your field of expertise for the years ahead.

Introducing Dixie Maria Carlton

AKA The Word Witch!

Let’s keep in touch….

In 2001, Dixie Maria Carlton sold a company and decided to write a book. She got lucky! Amazon was only just really starting to gather steam, and her book found its way through an industry connection to a ‘co-author’ in the USA. She also ended up being personally coached by a publishing and marketing specialist – who at the time was working with Mark Victor Hansen, Brian Tracy, and Bob Proctor – on where those industries collided in the emerging self-publishing world.

Several books and a few awards later, Dixie was assisting other top speakers from around the world to develop their expertise and publishing aspirations, while also developing her own professional speaking career. By 2011, Dixie had embarked on a solid program of working with more authors, representing many at international book fairs in both Frankfurt and London, selling foreign rights, working with respected literary agents and was shipping books around the world.

Her clients were achieving top-sales status, being promoted extensively through national media and returning in some instances to write subsequent books under Dixie’s guidance and care. She then moved to Australia and focused on developing her marketing and social media skills for a couple of years before, at the request of past clients, returning to the world of independent publishing in 2017.

Joining Indie Experts in 2023: 

Steph Weldon

Licensed hypnotherapist and life coach, extraordinary sales and  project management skills, Steph is a new and critical part of what we’re unfolding here at Indie Experts.  Her combination of skills make her a unique blend of specialist.


Ammie is contracted to Indie Experts for design, formatting, and website development for our authors and is exceptionally talented in all these areas.  When not working on books and author things, she runs her own design company, manages her super busy awesome family, and has been known to referee disagreements between her bossy cat and two goofy dogs!

Ammie Christiansen

Designer Extraordinaire

Michelle (Holman) Rohleder is an exciting author who joins us as our fiction editor, when she’s not being a wonderfully witty wordsmith with her own books about love and lust in small towns of New Zealand.  Coming from a nursing background, she’s always got fascinating extra tales to tell about what makes us all human – she’s just hapens to be exceptionally clever at telling those tales.

Michelle Rohleder

Fabulous Fiction Editor

Katie is an absolute treasure and delightfully supplies us with images for covers and insides of books we produce. Her work as an artist is winning awards and acclaim from a growing list of fans, and she’s also fantastic at working directly with our clients to understand exactly how to capture random thoughts and turn them into focused pictures that work for many genres.

Katie Fisher

Illustrator & Designer

Rosemary joins us in April, and focuses specifcally on non-fiction work. Having a background in media, noteably magazines for ‘a couple of decades’ she’s experienced deadlines, big stories, fun stories and more. She’s a word-savvy wordsmith with a wickedly sharp pencil and a bold red pen we trust and love as part of the essential publishing process.


Rosemary Hepozden

Non-Fiction Editor

Introducing the Experts We Recommend

This is a highly specialised company – and particularly unique in terms of publishing industry service providers worldwide. Not only does Dixie oversee the individual requirements of each client in relation to their books and specialist status as industry game changers, we also manage all the other parts of the process that authors need to focus on in order to fully maximise their abilities, and master the delivery of written, spoken and online products.

When you work with Indie Experts you get the whole package.

Indie Experts has dynamic collaborative partnerships (as featured below) to ensure our clients get the best opportunities to be totally, gobsmackingly amazing and enjoy the ease of pulling it all together. That means that when you work with us, you have access to some of the most experienced experts we’ve personally worked with for years, who are quite simply part of our specially developed Indie Experts team.

Note: Most of these specialists operate their own companies and are not exclusive to us, so you can seek them out directly if you wish. However if you are introduced into our process and therefore are an Indie Expert VIP tribe member with the whole package, then we help you to project manage all these extra parts and people to help take out most of the guess work. Check out our podcasts for more on some of these extraordinary people.

In the past 15 years alone, Brad Hauck’s clients have sold over $1 billion dollars worth of products & services from the traffic he’s helped them generate through online marketing.

Brad Hauck

SEO & Digital Marketing Specialist, Mr Web Marketing

Louise is an extraordinarily skilled photographer who specialises in getting the future you captured and featured in dynamic photos that really get you noticed.

Louise Williams

Personal Branding Photographer, Louise Williams Photography

A creative genius who knows how to bring the best you out on camera and help you and your message shine out to the whole world. Tanya also teaches you how to get comfortable on video.

Tanya McQueen

Videographer, McQueen Studios

Naadia is our go-to for website and social media creative set up and development. Our authors sometimes need a lot of help to get this part right and Naadia offers extensive expertise and value in these areas.

Naadia Jackson-Amiga

Online Business Essentials Specialist

We’ve worked with Daniela through dozens of books – her covers are outstanding, and many are award winners. We also engage Daniela for some internal image work and her results are always delightful. Exceptionally gifted!

Daniela Catucchi

Designer, Catucchi Design

Dave is a master of the sound room – for audiobooks, podcasting and all things sound related. He is our go-to for sound advice, production and has also often featured on our podcasts as a guest specialist.

Dave Stokes

Sound Engineer, Author 2 Audio