Publishing 3.0 … here’s the lowdown!

I see a wonderful connection between what’s written and what’s spoken about – and both need to intersect beautifully if you’re working in Non-Fiction. Because unlike a work of fiction, where there are colourful characters and intrigue that might draw a reader in and turn them into a big fan seeking more, Non Fiction is often a one book event, but one that has a very long (commercial) tail if the content is extended well. And if you’re going to do anything in Publishing 3.0, quality of content, production, and marketing is absolutely critical.