Real Authors.
Real Impact.
Real Results.
Don’t just take our word for it. These are the stories of authors who’ve turned ideas into published books, built authority, and achieved results they once thought were out of reach.
There came a point in 2023 when my work; speeches, workshops, enquiries, emails, invoices, sponsor…was growing fast, and my systems were simply a reflection of whatever my brain could process each day. It “worked”, but wow, it was exhausting!
Dixie came into my life at just the right time, bringing structure, systems, and a level of organisation that I didn’t even realise I needed. She not only helped me set up systems but also took the time to ensure I was familiar and comfortable with them.
Beyond delivering what she promised, Dixie is deeply committed to supporting her network. To this day, she continues to facilitate valuable connections that create mutual benefits.
If you want to focus on delivering impactful content while knowing the ‘behind-the-scenes’ work is running smoothly, Dixie is the person you need in your corner. I can’t recommend her highly enough!There came a point in 2023 when my work; speeches, workshops, enquiries, emails, invoices, sponsor…was growing fast, and my systems were simply a reflection of whatever my brain could process each day. It “worked”, but wow, it was exhausting! Dixie came into my life at just the right time, bringing structure, systems, and a level of organisation that I didn’t even realise I needed. She not only helped me set up systems but also took the time to ensure I was familiar and comfortable with them. Beyond delivering what she promised, Dixie is deeply committed to supporting her network. To this day, she continues to facilitate valuable connections that create mutual benefits. If you want to focus on delivering impactful content while knowing the ‘behind-the-scenes’ work is running smoothly, Dixie is the person you need in your corner. I can’t recommend her highly enough!
Dixie delivered an outstanding presentation at the Global Speaker Summit 2024 in Bali. Throughout the one-hour workshop, Dixie held the audience’s attention with engaging content and valuable insights into the strategy and steps to publishing. There were plenty of questions from the audience, and Dixie answered sharing more valuable knowledge. If anyone is considering writing a book, especially if you are a speaker, I recommend you contact Dixie.
I can’t say enough amazing things about Dixie. Without her help, my book Run Towards the Flames would never have been completed. Thanks to her guidance and specialized writing system, I was able to take the ideas in my head and turn them into a book for leaders everywhere—within an incredibly short time. If you’re thinking about writing a book, call her… call her now! You’ll be a published author and expert faster than you ever thought possible.
Hello, it’s Belinda here and I wanted to give a huge shout out to Dixie Carlton from Indie Experts Publishing. I have been working with Dixie and her team for almost a year now. My book has been published. It went number one on day one, which is totally amazing, and she has made everything so easy. Easy, easy, easy.
And I have to tell you, it has been. Such a joyful, easy, simple process working with Dixie. She has just made this a breeze for me, and I am deliriously happy. I would recommend Dixie and her team to anybody who is wanting to write a book. She’s on your side every step of the way. Dixie, you’re a legend.
Thank you so much. Appreciate you.
Case Studies
You want to do what??
How to create a bilingual leadership book featuring amazing imagery, as a global project? Lucky we had a GREAT team for that…
Rainer describes it best: Enjoy the video!
Fear Money Purpose
Nancy was in the audience when Dixie presented at a professional speakers’ conference in Bali in 2025 and immediately wanted to work with Indie Experts to develop her second book. Her first book Fear Money Purpose was written pre-covid. She felt it was definitely time to update based on her evolution in that five years as a professional speaker, trainer, and her business pivot as a mentor after selling her finance company in 2020.
Nancy was time restricted but needed to get her ideas well developed quickly, wanted help with the writing, structure, and branding development that was to support the final version of the book. Success Beyond Fear was launched in September, one year after first meeting with Dixie. It launched at Number 1 on Amazon across several categories, and has continued to earn excellent reviews. The Book was also part of the marketing and support for an Australia-wide five-city workshop series that started in October.
Bronwyn started working with Dixie and Indie Experts back in 2019, on her second book Small Business Big Crisis, following on from her first successful book Small Company Big Business. As a result of working with Dixie, she unpacked the work she’d started with book #2 and reworked the structure, developed more case study and story content and released it just prior to Covid in 2020. The content made it highly relevant for the time, as SMEs were struggling to ensure they were risk ready, not only due to the Pandemic restrictions, but as her book pointed out, bush fires, floods, storms, and personal crisis points are a constant threat to any SME.
The book was a Best Seller on Amazon, Finalist in the Australian Business Book Awards, Winner in the Book Excellence Awards, and pivotal in Bronwyn’s success as a Silver Stevie Awards winner the following year. Bronwyn then revised her earlier book Small Company Big Business to a 2023 version as a strategic part of her Series plan and in 2025 completed the trifecta with Small Business Big Impact, co-authored with Dr Stephen Morse, which also went on to Best Seller status on Amazon across several categories.
Belinda had written her first book back in 2017, and loved the process, having a book that helped her to share her wisdom with others.
In 2025 it was time to write a new book. But Belinda needed help to pull her ideas together, and serve her intentions regarding her coaching and speaking direction.
We started in February 2025, with a comprehensive lead magnet that was designed to convey her ability to work with both training retailers primarily in the clothing sector, and to invite personal shopping experiences and ‘re-start’ or ‘bounce-back’ coaching, while we then worked on the main book targeting women aged 50+ – many of whom are working in volatile retail jobs. This market was who Belinda resonated firmly with due to her extensive experiences as a retail manager, and as a single mid-life woman who understood the journey through uncertainty when life delivers hard blows.
Her second book Reslience is a V.E.R.B was released in December 2025, as a hot new release in several categories on Amazon and number 1 in that first week. We further developed her new Resilience is a V.E.R.B logos, colour and style guide, updated her website and tied all the books together for maximum impact across all her resources.
Greg came to us with a book that was mostly written…. 28,000 words. BUT we took most of that, chopped it up, and he happily wrote an additional 20,000 words to create this masterpiece for men who are trying to figure stuff out. We dropped 2/3s of the first draft, but he was delighted with the result. Sometimes you gotta unpack most of what you have, in order to create more of what you need if you don’t start with a solid plan. We took Greg through our Tri-Variant Framework and it all made sense, so that the extra writing was incredibly easy. In Greg’s own words:
“Writing that first draft (on my own) was like like pooping a pumpkin – by comparison the second/final draft was like laying an egg!”
Real Men do Downward Dog has been a best seller and continues to perform well both in direct sales and on most platforms online, and has helped Greg to secure a number of speaking and media opportunities in 2021 and 2022.
Mary Mangos started off wanting to co-author to book with another writer, and concluded at an early stage of the process that this book – Finding Your Wellbeing was better suited to writing it herself to truly reflect her own brand and personality. We set about working through the process of developing and refining content that has become an extention of her business as a Coach and Psychologist. The cover is a warm, smiling and ‘feel good’ one that makes you want to pick up the book, and there is also a workbook that goes with it. This is a much needed book for our times, and was launched on World Mental Health Day 2021.
Jo Hassan, Full Circle
Jo Hassan wanted to write a book about her wonderful PEPP program but ended up starting with the story behind what went into developing it first. As Ms Pinkwise, she has created a book and an entire brand supporting her work as a speaker and author, sharing the importance of taking care of oneself in any leadership role with CEOs and entrepreneurs .
Her book Full Circle was created, with Dixie supporting her throughout the strategy, planning, writing, and the production phases, hand-holding all the way. From there, Dixie ensured that Jo launched strongly on Amazon – becoming a Hot New Listing, and then a Number One Best Seller – Jo remained in the top 20 across several categories for months, giving her brand a solid boost, and assisting her greatly in securing more recognition and work for her programs and as a speaker.
From the seed of an idea, to #1 on Amazon in under 6 months. I can’t fault Dixie’s process, because I would have had no idea where to start!
We could not have achieved this without your help and guidance. Your writing planning process was incredibly helpful.
More case studies and examples of the work we do for authors.
For a variety of reasons, we can’t always write up about the titles of the books we do – this is, after all, a complex industry. But we’re happy to link you to specific case study clients for verification of any of these if requested.
These examples are mostly snippets of authors’ journeys, shared here so that you can get a better understanding of what your own journey might be like.
Unpacking 80,000 words into two books...
Andrew came to us with 80,000 words written of a book that was somewhat confused about its target reader. In many ways it was for the ‘end user’ consumer of his specialist services, and in many ways it was also targeted towards the licensees he was developing and training within a very large specialist industry. We got around a table, cranked up the whiteboard, and came up with a deconstructed version. It turned out that he actually had two books – each similar, but quite separate. This makes them both much easier to market, and will be easier to get reviews and access marketing opportunities.
The best part is that Andrew’s writing has been elevated to a much higher level, and we have seen both books develop into significantly better versions of the one he started with.
Sometimes you have to start with the plan before you start to write.
Starting over but making the book better...
Some books start as one thing and end up being something completely different. For example, Yvonne came to me wanting to get help to promote her book, but ended up with a bit of a re-write. Once her market was clearly identified and she could see the value in phrasing her content in a way that made it more like she was having a conversation with friends than a ‘lecture’ type book with lots of tools and resources. Again, unpacking some of what someone starts with can be challenging. This is why it’s so much easier to start with a good plan and direction from the beginning.
Getting better outcomes...
Jennifer had written one book and published it with a large, well-known indie publishing company tied up with a traditional publishing company. She didn’t feel they had done a great job of it, and wanted to do another book. Jennifer is a brilliant writer, but was uncertain of her abilities, and also a little jaded by her experience with the previous company. Her story, a mega-sized memoir, had to be edited, designed, formatted and reviewed before publishing, and the earlier book needed some revitalising too. We also took care of her website, social media, and Amazon launch and we’re currently talking with a leading PR agent in the USA about her book.
Not the book she thought she'd start with...
Pamela came to me wanting to write a book about the program she had developed and spent a great deal of time and money on so far. She felt a book would be ideal as a means of promoting her expertise as a coach.
We discussed it all at length and concluded that the best book to write was not actually a business book, but one about the story behind why she is so passionate about her specialist work as a business coach.
She did that, creating a book she was able to build a brand around that has helped her to connect more empathetically with clients – all because they understand her values and motivations better. And her book has consistently remained in the top ranks on Amazon since early 2018.
Re-dressing the books inside and outside – then re-launching them...
Bob came with several books that were underperforming. It turned out each was very un-user friendly on Amazon and in a couple of cases needed to be completely re-formatted, with new images created and inset due to the sheer size they made the book. From there we also ended up redesigning the covers on the entire set of books, making them all much easier to promote as a set. If a reader likes one book by an author they can easily become fans of their other books – we just had to give them the opportunity!