The Gold Standard in Lead Magnets is THIS:
It’s so easy to create a short report, ebook or AI Generated giveaway isn’t it? Just put some info into a program, get the content out of your head and into a formatted online downloadable book and market the heck out of it.
Except that’s it’s really NOT that easy.
And here’s why….
You still have to come up with great content, a compelling call to action, design and format it, and ensure that you come across to your readers as the best in your industry. It doesn’t matter how good you are at using AI to help with all this, you still have to be human, write great stories, and now cut through all the clutter of the competion, most of which is AI Generated.
The reality is that we’ve reached an age where even a short Lead Generation content product has to have very high standards to really work hard and be effective.
6 steps to make your Lead Magnet eBook stand out, work hard & get results:
- Get 100% clear on your purpose
- Develop a powerful and compelling Call to Action
- Share great stories and case studies
- Create a brilliant landing page
- Use outstanding design and formatting
- Get the Magic Formula….
Indie Experts can lend you our Magic wand if needed.
Extra Important Points:
- Don’t give away too much
- Ensure the readers read to the end
- Protect your intellectual property
- Make your handouts and resources all link together.
- Ensure your Lead Magnet eBook has multiple uses.
Keep scrolling for more tips!
Case Study
Long standing VIP Client Lindsay Adams, OAM, was speaking about his success with Assessments for coaches and consultants at a big convention for professional speakers in 2024. He had it recorded, and wanted to have a follow up product for when he did these types of presentations in future. An eBook seemed to be the best option, rather than just giving away his slide show and a handout form. So we offered to take the transcript of his presentation, write the general content from that, and then worked with him to develop and share some of the case studies he had to demonstrate the success of his product and services. He wanted to get the readers of his eBook thinking about the ideas he was proposing with clarity, questions and take aways, and key points to stand out. Lindsay also wanted this to be something he could share with general enquiries from his website traffic.
The most important thing was to ensure that people understood the power of what he was offering for their coaching and consulting businesses right from the get-go. As though they were sitting and having a personal conversation with him, not a product that felt like it was just an AI Generated report.
The Result was a 44 page, easy to read, five chapter eBook that walks the readers through the basics, the medium level next questions, and then invited them to take affirmative action easily. This call to action leads to a website landing page, where additional information can be exchanged between reader and Lindsay and an appointment made to meet and discuss their needs further.
This helps ensure only quantified leads are walked through to the point of having a timely meeting, and Lindsay’s conversion rate stands at around 90% success.
Here’s a look at the Lead Magnet – as a PDF that can only be read on a device, it can’t be printed or shared, and therefore also protects the IP that Lindsay wants to preserve.
If you’d like something like this, or to discover other great Lead Magnet eBook projects we’ve worked on – please talk with us.
Lindsay already had great books – so didn’t want another full book. However, this lead magnet needed to follow on from a particular book. So we created this:
See a Sample for yourself!
How to Maximise the Use of Your Lead Magnet
- Ensure that you have a solid, well written and easy to follow Call to Action (CtA).
- Put your CtA throughout the book – not just at the end of it.
- Use high quality content that is edited, well formatted, and long enough to really work hard for you – ie 25-50 pages, not just a 2-10 page ‘report’.
- If you are using a sample chapter from a book you are publishing or are part of (if a multi-author project) then give something extra, not ONLY that chapter. For example, add a checklist, extra bonus content, and stories.
- Insert yourself into your lead magnet content – talk about your experience, your case studies, examples. Withough this, it’s like having an AI generated document – lacking personality.
Where to Share Your Lead Magnet
- Send it to your current customers or networks.
- Create a compelling article or invitation on your newsletter platform and invite a download of it.
- Share it when you’re speaking at the next event you’re at, as a QR Code gift download on your handouts or final PPT slide.
- Promote it as an item for sale via your social media.
Get The FREE Lead Magnets Book!